We built businesses and careers that don't require us to build influence without authority, understand business priorities that contradict our values, or stay brave in the face of preventable chaos.

Vivianne Castillo

Vivianne Castillo helps values-led entrepreneurs build businesses that pay well, feel good, and protect their peace (without burning out or selling their souls).

Vivianne founded and led HmntyCntrd, a FastCo award-winning consultancy working with clients like Google, Patagonia, Capital One, Grammarly, Workday, and more. She's designed learning and development strategies for 700+ person design organizations, facilitated cross-functional alignment with C-suite executives, and generated over seven figures in revenue across her businesses — including one year where her team took a mandatory four months off and still beat revenue goals by 20%.

With 12+ years of psychology and research experience, Vivianne's thoughtwork has been mentioned in Slate, Fortune, Huffington Post, Fast Company, and ELLE Magazine, and she was an invited speaker at Fortune's Most Powerful Women Next Gen Summit. She brings a holistic, deeply human approach to business building that refuses to repeat capitalism bro blueprints or exploitative tactics.

After leaving Salesforce in 2021 (a departure written about by Business Insider and Fast Company) to build HmntyCntrd, Vivianne now coaches and consults values-led, high-capacity entrepreneurs through Choose Courage Inc., helping aspiring and established founders who refuse to betray their ethics, identity, or humanity for the sake of growth.

Vivianne works directly with entrepreneurs through through 1:1 coaching & consulting and her group coaching experience, From Corporate to Entrepreneurship, a 3-month program for professionals ready to build profitable, sustainable businesses that honor who they actually are.

A die-hard Chicagoan, Vivianne recently moved to Mexico with her two-year-old bilingual Doberman pup name Moose. Connect with Vivianne through her weekly newsletter and on LinkedIn, Spotify, and Apple Podcasts.

Dan Mall

Dan Mall helps designers make more money and get their flowers. His mission is to create opportunities for creative people who wouldn’t have them otherwise.

Dan has built and run seven different businesses, including SuperFriendly, a 7-figure design system consultancy acquired after working with world-class clients like Nike, Disney, Pfizer, The New York Times, United Airlines, Google, Apple, and more. Beyond building businesses, Dan has written three books, created courses, spoken on hundreds of podcasts and conferences, and taught tens of thousands of designers worldwide. Known for his no-nonsense, mentor-like style, Dan challenges everyone he works with to perform at their best, helping them build businesses that finally fund the lives they want.

Dan works direclty with designers through Make More Money, his 3-month group coaching program for freelancers and agency owners ready to niche down, raise prices, and build a design business that runs on purpose.

Dan is married to his wife Emily, who he met when they were both 10-years old in fifth grade. Together, they have two daughters Sidda and Charlie. They live just outside of Philadelphia with their two dogs Max and Tilly.

Connect with Dan through his weekly newsletter and on LinkedIn, Twitter, YouTube, and Instagram.

Rachael Dietkus, LCSW

Rachael Dietkus helps professionals leave their corporate and government roles with integrity, reclaim their sense of purpose, and design a next chapter that honors both their values and their well-being.

Rachael is an internationally recognized leader in trauma-informed design, civic tech ethics, and care-centered approaches to public interest technology and service delivery. As the founder of Social Workers Who Design, she works at the intersection of design, social work, and systems change, helping organizations build ethical, sustainable, and trauma-responsive practices that strengthen both their people and their impact.

With twenty-five years in public service, Rachael’s work spans government, healthcare, academia, philanthropy, and social impact design. She has advised federal agencies, design studios, public health teams, research organizations, and nonprofits across the United States and internationally. Her practice centers on care, integrity, and psychological safety — not as soft skills, but as the core infrastructure of effective, humane, and values-aligned work.

From 2022 to 2024, Rachael was the first and only social worker-designer at the White House with the U.S. Digital Service, where she integrated trauma-informed approaches into federal technology, disaster response, and interagency service delivery. She later served as a Design Supervisor with the U.S. Digital Corps, guiding early-career designers and data scientists as they navigated the complexities of purpose-driven public service during some of the most challenging moments in civic tech history.

Rachael’s work has been featured in Fast Company, Design Observer, Fortune, and MIT Press. She is the author of the forthcoming book Trauma by Design (MIT Press), which examines how design and technology can perpetuate harm and how practitioners can cultivate care, accountability, and relational integrity in high-stakes environments instead.

Her career has been shaped by supporting grief, navigating institutional dysfunction, advancing trauma-transformed systems change, and witnessing how corporate ways of working quietly shape even the most mission-driven spaces. She believes that leaving harmful environments is an act of courage and care, and that unlearning the patterns that exhaust us is essential for building work that restores us.

Connect with Rachael through her newsletter, website or on LinkedIn.